Unsure whether your marketing investment is contributing to the bottom line? Marketing has strategic and tactical elements, but often in the construction and property management industries, the task of marketing get relegated to the tactics – trade shows, websites, and brochure creation. Results become difficult to measure and companies are left wondering whether the line item for marketing on the P&L is generating the best return on investment.
The seminar will work through the basic elements of marketing strategy, and explain how senior managers in the most successful companies chart the strategic marketing path of their firms. It will also explore how this strategy can be turned into a tactical plan – simply delegated, with measurable results.
This seminar is designed as a primer for those in senior level management positions, and those that want to be senior executives in construction and property management. If your company could benefit from more exposure there is no better way to spend 90 minutes.
