Our Purpose

A company’s purpose is its reason for being. Some companies confuse “mission” and “purpose.” The company’s mission is what they do. The company’s purpose is why they do it. Purpose helps shape culture, and should stand the test of time for at least a century. It took us a long time to get our purpose just right, but we think we got it:

Unleashing Potential

Bellrock exists because we believe in the potential of people to achieve much, much more. We shepherd clients through transformational change that enables them to achieve their goals and realize their dreams. We do this by being the CrossFit of small business consulting and training.

Working with Bellrock isn’t easy, but we’ve learned that easy doesn’t deliver. We give you all of the tools you need to get the results you deserve.

When our clients succeed, we experience deep satisfaction. The result? Lifelong relationships and raving fans!

Rock climber celebrating her achievement on the summit.

Our Values

A company’s core values are the guiding principles the people live by. They define the company’s expectations around behaviour i.e., “people like us do things like this”. We differentiate ‘core’ values from ‘aspirational’ values.

At Bellrock, we think that our actions demonstrate what we value. We just can’t help behaving the way we do because of our deeply held beliefs:

We believe in getting started.

A good plan today is better than a perfect one tomorrow.

We believe in making change stick.

Implementation is everything.

We believe in communicating directly.

We are plain spoken with a splash of fun.

We believe in being generous.

We openly share our ideas, time, and energy.

We believe in doing the right thing.

Even when it’s hard.

The Bellrock Promise

A brand promise indicates what you can expect from working with an organization. Crafted well, a brand promise is unique in the market and difficult to replicate. If it’s broken, it should hurt the company, disincentivizing them from ever breaking that promise again.

We are so confident that our approach will make a meaningful impact – whether that’s measured by more revenue, more profit, or simply more time to do what you want to do – that if you don’t think we delivered value, you don’t pay. We don’t charge for time. We charge for results.

Our Story

The Bell Rock Lighthouse, located off the Scottish Coast, is the world’s oldest sea-washed lighthouse. It was built between 1807 and 1810 on Bell Rock in the North Sea 11 miles east of the Firth of Tay. Standing 35 meters tall, its light is visible from 35 statute miles around.

This remarkable structure has provided a constant, dependable life-saving beacon for over 200 years. Its construction is so sound that no foundational repairs have been needed, even though it has been battered and sprayed by stormy seas for over two centuries.

It also serves as our inspiration and namesake. We provide enduring, customized support and guidance to each and every client as they chart and successfully navigate their course. Like the Bell Rock, the foundations we build are solid and deliver valuable, lasting results.

Tara’s Story

After almost a decade of working with small businesses throughout North America, Tara Landes returned to her birthplace of Vancouver, BC and began looking for the same kind of job she had before – small business consulting with deep implementation. Unfortunately (luckily?), she couldn’t find a company to work for that did what she loved to do. She had to start her own and founded Bellrock in 2008.

Bellrock grew up differently than many other consulting firms. With no professional network to lean on, prospects needed to see value delivered immediately. From the very first interaction and throughout an entire engagement.

At Bellrock, everything, EVERYTHING is about implementation. Making it stick. Delivering value. If they don’t want to pay for it, that means they didn’t see value. If they didn’t see value, the solution won’t stick. The best solutions unused are worth nothing.

Our Team

Meet our dynamic team of management consultants. We’re here to help you get the results you deserve.

Tara Landes


Tara Landes has been working directly with the leaders and managers of dozens of North American companies scaling their businesses and helping them build enterprise value since the turn of the century. She is the founder of Bellrock, a BC-based management consulting firm where remarkable is expected. They have been listed on the Profit W100 and Business in Vancouver’s Largest Sales and Management Training Companies. Bellrock helps business leaders solve their toughest problems. Permanently. She is also a highly sought-after speaker.

Tara earned an MBA from the Richard Ivey School of Business. Currently, Tara is an elected board member for Centre Bay Yacht Station and a mentor in The Forum Mentor Program. When she is not helping clients, you’ll find her on a boat in the Gulf Islands of British Columbia, reading a great book while her husband and sons fish.

Gabriel Dhahan


Gabriel (Gabe) Dhahan is the President of Bellrock. An experienced professional with many years working in a management consulting capacity, Gabe is known for his broad knowledge and ability to explain complex concepts and ideas. He has worked with small business and family enterprise clients in construction, food services, digital marketing, distribution, and more. He is passionate about solving tough problems and enjoys working closely with leaders to achieve lasting, valuable change.

Before Bellrock, Gabe spent several years in technology and worked for a wide variety of small businesses. He earned his MBA from Royal Roads University, is a designated Family Enterprise Advisor (FEA) through Family Enterprise Canada (FEC), and is an Associate Certified Coach through the International Coach Federation (ICF). He serves as an FEC Ambassador, is a Project Advisor with FEC’s FEA program, and participated as a mentor in YWCA’s NextStep program.

Matt Wills


Matt Wills is a Management Consultant with Bellrock. Matt brings a diverse set of skills having worked in front line, hands-on operations and managing businesses. He has a passion for helping organizations understand their purpose, identify improvement opportunities, and implement long lasting solutions.

Prior to joining Bellrock, Matt gained management experience in agriculture, customer service, and logistics. In these roles he implemented system and process changes to improve operations and overall performance. Matt earned his Bachelor’s Degree in Commerce at Lincoln University, New Zealand. In his spare time Matt enjoys cycling, hiking, and skiing, and can be found seeking out BC’s best hot chocolate!

Andrea Spiegel


Andrea Spiegel is a Management Consultant with Bellrock. Andrea has over 15 years of experience in operations leadership spanning multiple industries including entertainment, wellness, service, trades, and manufacturing. She excels at working with small- to medium-sized businesses to help them define long-term goals, identify gaps in current systems, and map out tangible strategies for sustainable growth.

Prior to joining Bellrock, Andrea worked in operations management roles in a variety of professional environments and has worked with multiple start-ups to scale their businesses. She earned her Bachelor of Arts (Communication Studies) from the University of Calgary, and serves as a member of the Board of Directors for Mission Possible, a Vancouver charity on the Downtown Eastside dedicated to transforming lives through meaningful work. When she’s not working, you can find Andrea in the mountains around Squamish, hiking, camping, or skiing.

“Bellrock’s staff were all diligent, detailed oriented, and committed to our project. What I liked a lot was that they packaged those best practices with our information to create systems specifically for Williams and White. They helped us bring theory into reality.”

Remarkably Actionable Insights

We’re direct communicators with a splash of fun, and we believe in being generous. We openly share our ideas, time, and energy, with options ranging from one-hour keynotes up to to day-long workshops and corporate retreats. We deliver the actionable insights you need today for better results tomorrow.