You’ve developed the best product on the market, yet no one cares. Meanwhile, your competitor’s product is not as well made but their sales are through the roof. What gives?
The difference between the two is simple — in a world with millions of options and unlimited interruptions, the winner is the company that knows how to sell.
On Monday, October 6th, participate in the first BCTIA Super Workshop, featuring two incredible guest speakers targeting two distinct tracks — For the professional salesperson, join Adrian Davis as he explores The Irresistible Power of Storytelling for Sales Professionals; for the Engineers and Technical Staff who find themselves responsible for sales outcomes, join Tara Landes to gain insight into sales goal setting and developing processes that work (particularly when selecting and responding to RFPs.)
This is a hands-on workshop where participants will actively engage with the speakers and with one another. Limited to just 15 participants per track, you’ll explore your real life challenges and leave the workshop with clear takeaways and action items that you can put into practice immediately.
Recommended for tech companies with over $5M in annual sales, and two or more dedicated sales staff, this workshop will help you jumpstart your sales and take your business to the next level.
1:00-1:30PM – Arrival & Registration*
1:30-2:00PM – Opening Remarks, featuring Daryl Hatton of FundRazr
2:00-4:00PM – Workshops: Track 1 & Track 2 (Tracks will run concurrently.)
TRACK 1: Tara Landes – Sales Motivations & Goals Process
Best for: Engineers/Technical Staff-turned-Salespeople
TRACK 2: Adrian Davis – Story Telling for Sales Professionals
Best for: Professional Salespeople with Sales Backgrounds
4:00-5:00PM – Closing Remarks & Networking