You’ve recently been charged with developing a sales plan but you don’t know what it should look like or how to do it. Though it isn’t easy, the process is fairly simple. A sales plan will help you: define your sales strategy (goals) identify sales tactics (activities) assign accountability for you and your sales team… Read more »
While much has been said on how to avoid complaints from your customers, they will still happen. Assuming you’re a good person trying hard, being told you aren’t delivering takes your lizard brain from zero to sixty in a flash. You are under attack! Your heart starts pounding, blood flows from the extremities, you feel… Read more »
Finding a great sales person is tricky. They need to have strong technical knowledge of your industry, be personable, and be willing to report their activities back to head office. You’d like them to be terrific at hunting and prospecting for new clients, but they should also provide outstanding customer service and be excellent at… Read more »
The only thing you know for sure is that your business has to adapt, easily and often, if you want to remain profitable. Your clients may be happy today, but what systems and processes can you install to ensure you keep them happy in the future?
Out-of-office alerts, on-hold recordings, and email footers don’t have to be boring. I’ve always wanted anyone who interacts with my company to be delighted with their experience. I learned this 20 years ago in San Francisco. I was wandering Fisherman’s Wharf on a gorgeous spring day. There was a crowd of people standing on one… Read more »
Business in Vancouver asked us what advice we would give an established business to help them find new customers. The answer? Do Something. There are many strategies for finding clients – approach new markets, offer different services, create a unique product, or enter a geographic region you’ve never tried. While business leaders spend a lot… Read more »
A sales team meeting is used to identify, develop, and train sales improvements. The meeting is a forum for promoting the professional development of all participants as they discuss sales related problems, share their unique expertise, and build the Sales Team’s camaraderie.
It stuns me how many people mope their way into a conference. You’re out of the office! You’re in a room of like-minded people! You are surrounded by opportunity!
To create real awareness of your offering, a traditional marketer’s rule of thumb is that prospects must be exposed to your message, on average, nine times. But how can you possibly accomplish that with media coverage when it feels like even one small mention in a local publication is often difficult enough to obtain? The answer: recycle the message.
An account review is a regularly scheduled meeting between a supplier and client. It is an opportunity to review each others’ performance and working relationship and, to develop that relationship further.