Fresh Perspective.

Lasting Results.

persuasion

Persuasion Tactics for Managing Change

& Change Management.

Robert Cialdini has spent the better part of his career scientifically studying the principles of persuasion. His research has led him to conclude there are six main principles that guide persuasion. If you haven’t seen this 11:50 minute animation that summarizes his conclusions, you should. What follows are practical applications for these principles as they… Read more »