Fresh Perspective.

Lasting Results.

marketing

Three Simple Ways to Delight

& Sales.

Out-of-office alerts, on-hold recordings, and email footers don’t have to be boring. I’ve always wanted anyone who interacts with my company to be delighted with their experience. I learned this 20 years ago in San Francisco. I was wandering Fisherman’s Wharf on a gorgeous spring day. There was a crowd of people standing on one… Read more »

Five Things To Do When You’re In The News

& Marketing.

To create real awareness of your offering, a traditional marketer’s rule of thumb is that prospects must be exposed to your message, on average, nine times. But how can you possibly accomplish that with media coverage when it feels like even one small mention in a local publication is often difficult enough to obtain? The answer: recycle the message.

Creative Market Segmentation

& Sales, Strategy.

I’m in the market for a house. We relocated to Vancouver a couple of years ago and decided to rent until we were more established in the new city. But with two small children and two growing start-up businesses, it’s time to put down some more permanent roots. Now that we’re looking at buying, I find myself closely analyzing the options for contractors and interior designers.

3 Marketing Best Practices

& Marketing.

Similarly published in Business in Vancouver: Marketing Best Practices BIV – Oct 19, 2010 Over three consecutive days last week, I was Bill Murray in Groundhog Day. I met with a different client each day and observed each one of them try to ignore the same marketing best practices in their strategic planning sessions. The… Read more »