Join us at The Buildings Show for Ethical Influence: The Ultimate Business Skill, a dynamic 3-hour workshop designed to give you the tools to ethically persuade and motivate others — whether it’s clients, employees, or stakeholders. Influence is at the heart of every business interaction, yet few know how to do it well and ethically. In this hands-on session, you’ll learn practical techniques rooted in behavioural science to build trust, inspire action, and drive results — without manipulation. Come ready with your toughest influence challenge — whether it’s getting a prospect to say “yes” or helping employees buy into your mission, vision, and values. Through real-world examples and interactive exercises, you’ll leave with actionable strategies to apply immediately. If you lead, sell, or collaborate, this workshop will give you a competitive edge — and the confidence to use it.