Influence is at the heart of every business interaction, especially in the building industry, yet most professionals haven’t been taught how to wield it effectively and ethically. This dynamic two-hour workshop, grounded in Dr. Robert Cialdini’s groundbreaking research, delves into the psychology behind why people say “yes” and transforms his seven principles of persuasion – Reciprocity, Unity, Commitment, Social Proof, Authority, Liking, and Scarcity – into practical, actionable strategies for everyday business scenarios. Participants will discover how to create a sense of obligation through Reciprocity, build trust and credibility using Social Proof, and motivate action by leveraging Scarcity, among other powerful techniques. By mastering these psychological triggers, building professionals can enhance their ability to persuade and influence others ethically, creating more successful outcomes in client relationships, team leadership, and business development opportunities.
