Our Purpose

A company’s purpose is its reason for being. Some companies confuse “mission” and “purpose.” The company’s mission is what they do. The company’s purpose is why they do it. Purpose helps shape culture, and should stand the test of time for at least a century. It took us a long time to get our purpose just right, but we think we got it:

Unleashing Potential

Bellrock exists because we believe in the potential of people to achieve much, much more. We shepherd clients through transformational change that enables them to achieve their goals and realize their dreams. We do this by being the CrossFit of small business consulting and training.

Working with Bellrock isn’t easy, but we’ve learned that easy doesn’t deliver. We give you all of the tools you need to get the results you deserve.

When our clients succeed, we experience deep satisfaction. The result? Lifelong relationships and raving fans!

Rock climber celebrating her achievement on the summit.

Our Values

A company’s core values are the guiding principles the people live by. They define the company’s expectations around behaviour i.e., “people like us do things like this”. We differentiate ‘core’ values from ‘aspirational’ values.

At Bellrock, we think that our actions demonstrate what we value. We just can’t help behave the way we do because of our deeply held beliefs:

We believe in getting started.

A good plan today is better than a perfect one tomorrow.

We believe in making change stick.

Implementation is everything.

We believe in communicating directly.

We are plain spoken with a splash of fun.

We believe in being generous.

We openly share our ideas, time, and energy.

We believe in doing the right thing.

Even when it’s hard.

The Bellrock Promise

A brand promise indicates what you can expect from working with an organization. Crafted well, a brand promise is unique in the market and difficult to replicate. If it’s broken, it should hurt the company, disincentivizing them from ever breaking that promise again.

We are so confident that our approach will make a meaningful impact – whether that’s measured by more revenue, more profit, or simply more time to do what you want to do – that if you don’t think we delivered value, you don’t pay. We don’t charge for time. We charge for results.

Our Story

The Bell Rock Lighthouse, located off the Scottish Coast, is the world’s oldest sea-washed lighthouse. It was built between 1807 and 1810 on Bell Rock in the North Sea 11 miles east of the Firth of Tay. Standing 35 meters tall, its light is visible from 35 statute miles around.

This remarkable structure has provided a constant, dependable life-saving beacon for over 200 years. Its construction is so sound that no foundational repairs have been needed, even though it has been battered and sprayed by stormy seas for over two centuries.

It also serves as our inspiration and namesake. We provide enduring, customized support and guidance to each and every client as they chart and successfully navigate their course. Like the Bell Rock, the foundations we build are solid and deliver valuable, lasting results.

Tara’s Story

After almost a decade of working with small businesses throughout North America, Tara Landes returned to her birthplace of Vancouver, BC and began looking for the same kind of job she had before – small business consulting with deep implementation. Unfortunately (luckily?), she couldn’t find a company to work for that did what she loved to do. She had to start her own and founded Bellrock in 2008.

Bellrock grew up differently than many other consulting firms. With no professional network to lean on, prospects needed to see value delivered immediately. From the very first interaction and throughout an entire engagement.

At Bellrock, everything, EVERYTHING is about implementation. Making it stick. Delivering value. If they don’t want to pay for it, that means they didn’t see value. If they didn’t see value, the solution won’t stick. The best solutions unused are worth nothing.

Our Team

Meet our dynamic team of management consultants. We’re here to help you get the results you deserve.

Tara Landes

President and Founder

Tara Landes is the Founder and President of Bellrock. Tara has spent 20+ years consulting and training in small to medium-sized enterprises. She has worked directly with the leaders and managers of dozens of businesses. A sought-after speaker on a wide range of business topics, Tara has delivered workshops and seminars at conferences and industry associations across Canada.

Prior to founding Bellrock, Tara worked with a Toronto-based consultancy, bringing several years of sales experience in the technology and public market sectors. In her role as Director of Implementation Services for that firm, Tara spent most of her time implementing lasting, valuable changes for clients. She was involved in researching and disseminating best practices across the implementation team and ensuring positive results for each client.

Tara obtained a BA (Honours) in Political Science from the University of Western Ontario (UWO) and earned an MBA from UWO’s Richard Ivey School of Business.

Gabriel Dhahan


Gabriel (Gabe) Dhahan is a Partner with Bellrock. An experienced professional with over 10 years working in a management consulting capacity, Gabe is known for his broad knowledge and ability to explain complex concepts and ideas. He has worked with small business and family enterprise clients in construction, food services, digital marketing, distribution, and more. Like the rest of the team, he is passionate about solving tough problems and enjoys digging in to ensure that leaders achieve lasting, valuable change.

Before Bellrock, Gabe spent several years in technology consulting and worked for a wide variety of small businesses. He earned his MBA from Royal Roads University, is a designated Family Enterprise Advisor (FEA) through Family Enterprise Canada (FEC), and is an Associate Certified Coach through the International Coach Federation (ICF). He serves as an FEC Ambassador, is a Project Advisor with FEC’s FEA program, and participated as a mentor in YWCA’s NextStep program.

Anna Migicovsky


Anna brings a strong organizational and coaching skill set from working in a diverse range of industries including food services, wearable technology, and social enterprise. She has always been drawn to complex problems. Anna won the BC Social Innovation Youth Award, which celebrates the leadership and ingenuity of youth tackling tough social issues and making a lasting impact in the province. With her background in science and experience in business, she is passionate about using human-centred design and systems thinking principles to help leaders implement change across their organizations.

Prior to joining Bellrock, Anna earned her B.Sc. at Queens University in Environmental Science and her MBA from the Beedie School of Business at SFU. She is chair of a non-profit board focused on the inefficiencies within our local food system to feed food-insecure families. In her spare time, Anna can be found in the mountains hiking and cross-country skiing, or at her pottery studio playing with mud!

Matt Wills


Matt brings a diverse set of skills having worked in front line, hands-on operations and managing businesses. He has a passion for helping organizations understand their purpose, identify improvement opportunities, and implement long lasting solutions.

Prior to joining Bellrock, Matt gained management experience in agriculture, customer service, and logistics. In these roles he implemented system and process changes to improve operations and overall performance. Matt earned his Bachelor’s Degree in Commerce at Lincoln University, New Zealand. In his spare time Matt enjoys cycling, hiking, and skiing, and can be found seeking out BC’s best hot chocolate!

“Bellrock’s staff were all diligent, detailed oriented, and committed to our project. What I liked a lot was that they packaged those best practices with our information to create systems specifically for Williams and White. They helped us bring theory into reality.”

Remarkably Actionable Insights

We’re direct communicators with a splash of fun, and we believe in being generous. We openly share our ideas, time, and energy, with options ranging from one-hour keynotes up to to day-long workshops and corporate retreats. We deliver the actionable insights you need today for better results tomorrow.