Our Purpose

A company’s purpose is its reason for being. Some companies confuse “mission” and “purpose.” The company’s mission is what they do. The company’s purpose is why they do it. Purpose helps shape culture, and should stand the test of time for at least a century. It took us a long time to get our purpose just right, but we think we got it:

Unleashing Potential

Bellrock exists because we believe in the potential of people to achieve much, much more. We shepherd clients through transformational change that enables them to achieve their goals and realize their dreams. We do this by being the CrossFit of small business consulting and training.

Working with Bellrock isn’t easy, but we’ve learned that easy doesn’t deliver. We give you all of the tools you need to get the results you deserve.

When our clients succeed, we experience deep satisfaction. The result? Lifelong relationships and raving fans!

Rock climber celebrating her achievement on the summit.

Our Values

A company’s core values are the guiding principles the people live by. They define the company’s expectations around behaviour i.e., “people like us do things like this”. We differentiate ‘core’ values from ‘aspirational’ values.

At Bellrock, we think that our actions demonstrate what we value. We just can’t help behaving the way we do because of our deeply held beliefs:

We believe in getting started.

A good plan today is better than a perfect one tomorrow.

We believe in making change stick.

Implementation is everything.

We believe in communicating directly.

We are plain spoken with a splash of fun.

We believe in being generous.

We openly share our ideas, time, and energy.

We believe in doing the right thing.

Even when it’s hard.

We believe in having fun.

Misery is optional.

The Bellrock Promise

A brand promise indicates what you can expect from working with an organization. Crafted well, a brand promise is unique in the market and difficult to replicate. If it’s broken, it should hurt the company, disincentivizing them from ever breaking that promise again.

We are so confident that our approach will make a meaningful impact – whether that’s measured by more revenue, more profit, or simply more time to do what you want to do – that if you don’t think we delivered value, you don’t pay. We don’t charge for time. We charge for results.

Our Story

The Bell Rock Lighthouse, located off the Scottish Coast, is the world’s oldest sea-washed lighthouse. It was built between 1807 and 1810 on Bell Rock in the North Sea 11 miles east of the Firth of Tay. Standing 35 meters tall, its light is visible from 35 statute miles around.

This remarkable structure has provided a constant, dependable life-saving beacon for over 200 years. Its construction is so sound that no foundational repairs have been needed, even though it has been battered and sprayed by stormy seas for over two centuries.

It also serves as our inspiration and namesake. We provide enduring, customized support and guidance to each and every client as they chart and successfully navigate their course. Like the Bell Rock, the foundations we build are solid and deliver valuable, lasting results.

Tara’s Story

After almost a decade of working with small businesses throughout North America, Tara Landes returned to her birthplace of Vancouver, BC and began looking for the same kind of job she had before – small business consulting with deep implementation. Unfortunately (luckily?), she couldn’t find a company to work for that did what she loved to do. She had to start her own and founded Bellrock in 2008.

Bellrock grew up differently than many other consulting firms. With no professional network to lean on, prospects needed to see value delivered immediately. From the very first interaction and throughout an entire engagement.

At Bellrock, everything, EVERYTHING is about implementation. Making it stick. Delivering value. If they don’t want to pay for it, that means they didn’t see value. If they didn’t see value, the solution won’t stick. The best solutions unused are worth nothing.

Our Team

Meet our dynamic team of management consultants. We’re here to help you get the results you deserve.

Tara Landes

Founder
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Tara Landes is the Founder of Bellrock and is based in Vancouver, BC. For over 25 years, Tara has helped more than 300 small business leaders solve complex operational challenges. A certified Change Management Practitioner (Prosci) and Licensed Influence Trainer (Cialdini Institute), she leads Bellrock’s management training programs and has guided hundreds of managers to greater confidence and capability. Tara has spoken for TEC Canada, MacKay CEO Forums, Engineers and Geoscientists BC, and The Buildings Show.

Tara earned an MBA from the Richard Ivey School of Business. When Tara is not working with clients, she’s often aboard a boat in BC’s Gulf Islands, reading while her family hauls in prawns and crab.

Gabriel Dhahan

President
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Gabriel (Gabe) Dhahan is the President of Bellrock and is based in Victoria, BC. Gabe is an experienced professional with many years working in a management consulting capacity. He is known for his broad knowledge and ability to explain complex concepts and ideas. He has worked with small business and family enterprise clients in construction, food services, digital marketing, distribution, and more. He is passionate about solving tough problems and enjoys working closely with leaders to achieve lasting, valuable change.

Before Bellrock, Gabe spent several years in technology and worked for a wide variety of small businesses. He earned his MBA from Royal Roads University, is a designated Family Enterprise Advisor (FEA) through Family Enterprise Canada (FEC), and is a Professional Certified Coach (PCC) through the International Coach Federation (ICF). Outside of work you can find Gabe playing with his kids and juggling parenting logistics like a game of Perfection.

Andrea Spiegel

Consultant
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Andrea Spiegel is a Management Consultant with Bellrock and is based in Squamish, BC. Andrea has over 15 years of experience in operations leadership spanning multiple industries including entertainment, wellness, service, trades, and manufacturing. She excels at working with small- to medium-sized businesses to help them define long-term goals, identify gaps in current systems, and map out tangible strategies for sustainable growth.

Prior to joining Bellrock, Andrea worked in operations management roles in a variety of professional environments and has worked with multiple start-ups to scale their businesses. She earned her Bachelor of Arts (Communication Studies) from the University of Calgary, and serves as a member of the Board of Directors for Mission Possible, a Vancouver charity on the Downtown Eastside dedicated to transforming lives through meaningful work. When she’s not working, you can find Andrea in the mountains around Squamish, hiking, camping, or skiing.

Felix Vallieres

Consultant
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Felix Vallieres is a Management Consultant with Bellrock and is based in Victoria, BC. Felix has a background in organizational development and change management. By connecting practical strategy with the human side of work, he helps leaders and teams communicate more effectively, navigate change with confidence, and align people, culture, and systems. His work is grounded in the belief that real growth takes courage, the kind that lets us stay open, steady, and intentional in whatever we do.

Before joining Bellrock, Felix worked with public and private sector clients across Canada on projects focused on organizational effectiveness and change readiness. He earned his Master’s in Change Management from the University of Sherbrooke and is a Certified Trainer in Nonviolent Communication (NVC). Outside of work, you’ll find him exploring Vancouver Island’s trails and sharing good food and conversation.

Marie Mew

Consultant
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Marie Mew is a Management Consultant with Bellrock and is based in Vancouver, BC. With over 15 years of experience in operations and people leadership across retail, wellness, fitness, and technology, Marie takes a sustainable, scalable approach to building systems and supporting teams. Marie partners with business owners to develop values-aligned operations, financial practices, and project management frameworks that enable strategic execution.

Before Bellrock, Marie held senior operations roles where she guided organizations through transitions and led high-performing, cross-functional teams. She earned her Bachelor of Science from the University of British Columbia. In her personal time, you can find Marie running through BC’s mountains, practising Pilates, or obsessively finishing a puzzle while catching up with friends and family.

“Bellrock’s staff were all diligent, detailed oriented, and committed to our project. What I liked a lot was that they packaged those best practices with our information to create systems specifically for Williams and White. They helped us bring theory into reality.”

Justin Williams, CEO, Williams and White Inc.

Remarkably Actionable Insights

We’re direct communicators with a splash of fun, and we believe in being generous. We openly share our ideas, time, and energy, with options ranging from one-hour keynotes up to to day-long workshops and corporate retreats. We deliver the actionable insights you need today for better results tomorrow.

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Articles

Dozens of actionable, relevant articles focused on the issues that small businesses face. Solve the problem you have right now.

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