Fresh Perspective.
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You’ve recently been charged with developing a sales plan but you don’t know what it should look like or how to do it. Though it isn’t easy, the process is fairly simple. A sales plan will help you: define your sales strategy (goals) identify sales tactics (activities) assign accountability for you and your sales team… Read more »
While much has been said on how to avoid complaints from your customers, they will still happen. Assuming you’re a good person trying hard, being told you aren’t delivering takes your lizard brain from zero to sixty in a flash. You are under attack! Your heart starts pounding, blood flows from the extremities, you feel… Read more »
Most business leaders spend the majority of their time negotiating. This includes: Convincing customers that the company’s offering will solve their problems Encouraging staff to supply that offering in the best possible way Ensuring contracts are fair to all parties Persuading investors that the company offers the desired return Influencing regulators to support the company’s… Read more »
Imagine that you have just been introduced to someone – at a party, a business event, or even a child’s soccer match. When you’re asked what you do for a living, what is your response? If you’re too vague about your job title, you might shut down the conversation, but if you talk too long… Read more »
Finding a great sales person is tricky. They need to have strong technical knowledge of your industry, be personable, and be willing to report their activities back to head office. You’d like them to be terrific at hunting and prospecting for new clients, but they should also provide outstanding customer service and be excellent at… Read more »
To reliably bring in business, particularly from new clients, you must begin the sales process long before you write the proposal. When you know a prospect very well you can tailor your response to their RFP in a way that few competitors can and even fewer bother to do. Writing a customized response takes just as… Read more »
The only thing you know for sure is that your business has to adapt, easily and often, if you want to remain profitable. Your clients may be happy today, but what systems and processes can you install to ensure you keep them happy in the future?
Out-of-office alerts, on-hold recordings, and email footers don’t have to be boring. I’ve always wanted anyone who interacts with my company to be delighted with their experience. I learned this 20 years ago in San Francisco. I was wandering Fisherman’s Wharf on a gorgeous spring day. There was a crowd of people standing on one… Read more »
This article is meant for those of you who have either never used LinkedIn, or have used it, but don’t understand what all the fuss is about. Think about this: at the time of the original publishing of this post (September 30, 2012) LinkedIn had over 6 million members in Canada and 187 million members… Read more »
Business in Vancouver asked us what advice we would give an established business to help them find new customers. The answer? Do Something. There are many strategies for finding clients – approach new markets, offer different services, create a unique product, or enter a geographic region you’ve never tried. While business leaders spend a lot… Read more »
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