To create real awareness of your offering, a traditional marketer’s rule of thumb is that prospects must be exposed to your message, on average, nine times. But how can you possibly accomplish that with media coverage when it feels like even one small mention in a local publication is often difficult enough to obtain? The answer: recycle the message.
Similarly published in Business in Vancouver: Marketing Best Practices BIV – Oct 19, 2010 Over three consecutive days last week, I was Bill Murray in Groundhog Day. I met with a different client each day and observed each one of them try to ignore the same marketing best practices in their strategic planning sessions. The… Read more »