Fresh Perspective.

Lasting Results.

decision making

Getting Good or Avoiding the Bad

& Sales.

bad note, good note

“Prospect Theory” was first published in 1979 by Kahneman and Tversky, and though many would think it was about finding new business, it is instead, a theory that looks at how people make choices between alternatives. The purpose of this article is to explore how people make choices and how you can apply this knowledge in your pursuit of persuading people, whether they are your clients, your staff or your manager.