Women in Food & Beverage Peer Group – Influence: The Ultimate Business Skill

Influence is at the heart of every business interaction. Yet most of us haven’t been taught how to do it well. In this dynamic workshop, based on Dr. Robert Cialdini’s groundbreaking work, Tara Landes of Bellrock​, will explore the psychology behind why people say “yes” and how to apply these principles in everyday interactions and business settings. Cialdini’s seven principles of persuasion – Reciprocity, Unity, Commitment, Social Proof, Authority, Liking, and Scarcity – are broken down into practical, actionable insights. By understanding these key triggers, anyone can enhance their ability to persuade and influence others ethically.

Key Takeaways

• Learn how to leverage the principle of Reciprocity to create a sense of obligation in your favour.
• Discover how Social Proof influences decisions and how to use it to build trust and credibility.
• Understand how Scarcity can motivate action and why making things seem rare increases their perceived value.
• Gain insights into the power of Authority and how to use expertise and reputation to persuade effectively.

This session is designed to spark meaningful dialogue and deliver actionable insights by drawing on the collective expertise of the group. Through a blend of live instruction and interactive exercises, participants will leave with practical tools to enhance their ethical influence skills and drive results with integrity.

Light snacks and beverages will be available.

What to Expect

• A facilitated group discussion to openly share ideas and seek advice from industry peers
• New industry insight and valuable knowledge
• A community of support and new industry connections

Who Should Attend

Women across all levels of the food & beverage industry looking to grow, connect, and be inspired.

If you register for this event but do not meet this criteria, we will notify you and rescind your registration, hoping you can join us for an event that better suits your profile.