Unsure whether your investment in marketing is contributing to the bottom line? Marketing has strategic and tactical elements, but often in the construction and property management fields, the tasks of marketing get relegated to the tactics – tradeshows, websites, and brochure creation. Results become difficult to measure and companies are left wondering whether the line item for marketing on the P&L is generating the best return on investment.
The session will work through the basic elements of marketing strategy and explain how senior managers in the most successful companies chart the strategic marketing path of their firms.
It will also explore how this strategy can be turned into a tactical plan, simply delegated, with measurable results.
Who should attend: All levels of leadership and marketing professionals from the design, building and real estate industry.