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Business Management Blog

Five Things to Do When You’re in the News

& Sales.

To create real awareness of your offering, a traditional marketer’s rule of thumb is that prospects must be exposed to your message, on average, nine times. But how can you possibly accomplish that with media coverage when it feels like even one small mention in a local publication is often difficult enough to obtain? The answer: recycle the message.

The President’s Job Description

& Accountability, Leadership.

Arguably, the president is the most important position in an organization, responsible for overall performance and guiding the strategic direction of the firm. Of any, surely this position ought to have a written description of how to accomplish these duties. However, if the company is not public and has no board of directors, it is unlikely the president will have one. Why is a simple, written job description of what the company’s leader does for a living so elusive?

Fixing the Upward Delegation Problem

& Accountability, Leadership, Strategy.

Upward delegation occurs when work gets pushed up to the highest level in the organization that will accept it. Are your senior people frequently stepping in to “save the day”? Are deadlines missed while juniors wait for approvals? Are you hearing complaints of boredom from your staff while you are running around with your hair straight back? It could be that work is being delegated up.

Are Job Descriptions Useful?

& Accountability, Leadership.

A job description defines, in writing, a person’s duties, authorities (tasks they can do without asking permission first), performance criteria, and the qualifications for the role. There are many benefits to using job descriptions, so why do so many small businesses operate without them?

How Busy People Keep Current

& Leadership, Strategy.

How can business people stay informed, current, even ahead of the competition when it comes to the best practices in their industry? Good time management skills help, but the world does not need another time management article. Assuming you know to set goals, prioritize, commit, etc. where can you find the information you need and the time to consume it?

Creative Market Segmentation

& Sales, Strategy.

I’m in the market for a house. We relocated to Vancouver a couple of years ago and decided to rent until we were more established in the new city. But with two small children and two growing start-up businesses, it’s time to put down some more permanent roots. Now that we’re looking at buying, I find myself closely analyzing the options for contractors and interior designers.